What should I do if the skin on both sides of my cheeks is red and itchy?

When the skin on both sides of the cheeks becomes red and itchy, the following measures can be taken: 1. General care: Avoid scratching with hands to prevent skin damage and possible infection. Apply a cold towel or ice pack locally to relieve itching and promote capillary constriction. 2. Moisturization: If symptoms are caused by dry skin, apply moisturizing skincare products or face masks to replenish skin hydration. 3. Avoid allergens: If symptoms are due to allergies, identify and avoid contact with allergens such as pollen or dust mites as soon as possible. 4. Dietary adjustments: Pay attention to diet, avoid spicy and irritating foods, and consume more foods rich in vitamins. If symptoms persist or worsen, seek medical attention promptly.